EP (38) Cassie Day: Crushing the fitness game through community building and empowerment

 

What if your friend sat you down and basically told you to snap out of it. You live a life where you constantly motivate and inspire others, and yet you don't walk your own talk.

That's exactly what happened to Cassie Day and it set her life on a completely different path.

She enjoyed her job as a digital marketer for RedBull; but something inside of her knew that she didn't want to spend her life chained to a desk. And after a big life shake-up, she made a commitment to change.

She quit her job, traveled around for a while, and when she got back she waltzed into a popular gym and got a personal trainer job right on the spot. In that instant, she knew she made the right decision.

Fitness and nutrition has always been a huge part of Cassie's life. From playing competitive hockey for 13 years, to working out in the gym and weight lifting with the best of them - building confidence through fitness is her thing.

And she's driven to motivate and empower other women to live their best lives through her community - "All Day Fit", her personal training, bootcamps and wellness retreats.

This lady is rocking the Toronto fitness world, and she's only been at it as a solo-preneur (until now) for just over a year. Has it been easy - hell no. Is it all worth it - yes. And if her bubbly, outgoing personality isn't saying it all, she's going places with this dream.

Can't wait for you to check out the interview!

All Day Fit - Bootcamp

All Day Fit - Bootcamp

SOME QUESTIONS I ASKED:

  • How did you end up in this line of work?
  • Was fitness always a part of your life or has it been a love/hate relationship?
  • How do you maintain such a positive outlook on life - it seems like you are never unhappy?
  • What was the turning point in your life, that made you make the shift in career?
  • How have you been able to build such a positive community in such a short amount of time?
  • How do you build partnerships with large brands, as a solopreneur?
  • Were you profitable right from the start?
  • What are your tips for setting yourself a part from others in the fitness world?
  • Why is empowering and motivating women so important to you?
  • And so much more...

WHAT YOU'LL LEARN: 

  • The secrets behind how Cassie built her Instagram following and community
  • Why her friends advice snapped her out of a rut, and how that advice could also help you
  • The power of collaboration over competition
  • Why you need to focus on your own thing, instead of worrying about others
  • Why weight training, nutrition and other types of fitness is the way to a healthy and balanced life
  • How Cassie deal with problems
  • Why she believes in building your business as if it's already been around for 40 years
  • And lots more...

OTHER LINKS:

CONNECT WITH cassie

WEBSITE | INSTAGRAM | FACEBOOK | TWITTER

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Edited by: James Nicholson