EP (44) Matt Dajer: How A summer project launched the popular YouTube channel known as Yes Theory

Yes Theory (L-R) - Derin, Thomas, Matt, Ammar

Yes Theory (L-R) - Derin, Thomas, Matt, Ammar

Serendipity should be the name of their successful YouTube channel (just my two sense, obviously).

Because how things have come together for these four friends and content creators, is nothing short of serendipitous.

They're all born and raised on four different continents; but they happened to meet in Montreal (by chance) back in 2015. They had one desire: to live a life that both challenged and excited them.

With that goal in mind, they decided to start a summer project where they would do 30 things in 30 days that they've never done before, and film all the experiences. They called it Project30.

From that experience, they realized they were onto something and didn't want to stop. So they took the plunge. Quit their jobs. Said no to other opportunities, to all their families dismay. And moved their lives to Los Angeles to start their own YouTube channel, now known as Yes Theory!!

They currently spend their days brainstorming new episode ideas, connecting with potential collaborators, and executing on content creation. They follow the motto that life begins at the end of your comfort zone - and they've certainly pushed theirs.

From getting a meeting with Canadian Prime Minister, Justin Trudeau, to being James Bond for a day and climbing Mt. Fuji in the off season. It's all about pushing limits and experiencing things you never thought possible.

For them, their lives are a dream come true. But the truth is, they created it. And so can you. Take a listen to this inspiring interview, and hear how Matt went from being depressed, to meeting a group of friends that changed his life for the better.

Life's all about the choice we make and whether or not we are brave enough to follow the road less traveled.

Yes Theory Guys

Yes Theory Guys

Being a best man and bridesmaid for a day

Being a best man and bridesmaid for a day

Prime Minister, Justin Trudeau and Yes Theory

Prime Minister, Justin Trudeau and Yes Theory


  • How did you guys end up meeting one another when you're all from different countries?
  • How did you know that these guys were the right people to go into business with?
  • Who came up with the idea for Project30?
  • What types of things did you do during those first 30 days?
  • What's pushing past your comfort zone meant to you?
  • What were you doing before you started Yes Theory?
  • Did you always see yourself as an entrepreneur?
  • How would you describe the way you were living your life, before becoming a content creator?
  • What did your parents say when you took the leap and launched a YouTube channel as a career?
  • What's your job as a producer for the show?
  • How did you get hooked up with Snapchat?
  • And so much more...


  • Why you shouldn't be fearful to taking risks
  • How you need to trust your instincts more
  • Why taking action is so important
  • How they went from 500 views to 100,000 views
  • The secret behind YouTube success
  • Where they get their ideas from
  • How they connect with other content creators
  • How they funded their channel at the very beginning
  • The most difficult aspect of making a YouTube channel
  • And lots more...


CONNECT WITH yes theory



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Edited by: James Nicholson